Eddie Montenegro · Marketing Operations & Digital Marketing
I help teams launch campaigns, reduce manual work, and improve the digital experiences their customers rely on.
13+ years of experience across marketing operations, email, and web.
Capabilities
I connect the systems, content, and people that keep marketing moving.
I set up campaign workflows, connect marketing tools, and organize contact data—from the initial request through launch and follow-up.
Clear ownership and reliable information help prevent missed leads, confusing handoffs, and avoidable rework.
I build email templates, audience segments, and automated journeys, then test the content, links, and rules before launch.
People receive messages that fit their interests and actions. Your team can maintain consistent follow-up without managing every step by hand.
I build and maintain web pages, manage content updates, and use analytics and testing to understand how visitors move through a site.
A clearer path helps visitors find answers and take the next step. Your team gets evidence to guide improvements.
Work
Email Campaign Operations
1,500 → ~73,000
About 1,500 to nearly 73,000 sends across comparable five-month periods.
Web Launch Operations
8–10 → 3–5
Estimated fix rounds fell from 8–10 to 3–5 per asset.
Email Template Systems
6 templates · ~25 sections
Six flexible templates backed by about 25 reusable sections.
About
I’ve spent more than 13 years working in digital marketing and web operations, including over a decade at Workday.
I help teams figure out what they need, test it before launch, and document how to keep it running.
I’m a husband and a dad to Luca and Liv. They’re my daily reminder that most problems are smaller than they look.
Contact
Have a role or project where I could help? Tell me what your team needs.